► text | un: wvelvet

[tryhard]

Name: Waver Velvet
Date: Deceuer 1st
Format: network-wide text


QUESTION:

When considering patronising a shop, do you prefer when it has a name that makes it easy to understand exactly what is offered there, or one that is "creative"?

Thanks in advance.

Comments

[digiorno]

here's my pun theory.

[Which no one asked for.]

regardless of whether you like puns or hate them, they grab your attention. someone who likes puns might see a name with a pun in it and be excited to go in because they find it creative and clever. someone who hates puns might roll their eyes, but they're still more likely to go in than before because their attention's been caught. it's a pretty effective strategy.

[tryhard]

That's not a bad point.

[ a fascinating pun theory! ]

Eye-catching and memorable is a plus, that's true. Wordplay as a concept to use in the name of the place or potential marketing endeavors is a good idea. Thanks for your input. That's helpful.